OrangeCon a “Zero-Sum Game Promotion for Netflix”


VideoInk weighs the pros and cons of holding the latest convict-centered convention (yes, I just got the pun on OrangeCon, too) in New York and at no cost to one of the major television and film streaming services.

Author Allen Weiner believes that Netflix is aiming to get the publicity for the conference – tweets, social media posts, snapchats, and more – in order to start a trend for other networks and television series. If it goes well, Netflix could be making history. And I believe they already are.

200 winners were selected from their ongoing contests and promotion activities conducted through Twitter, Tumblr, and Instagram, and according to all advertising, it seems as though the event will be entirely free.

To read the entire opinion column, click the image above.

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